It's not genre-specific in terms of music buyers: People who buy hip-hop are interested in other forms.
But Jon Coleman, a radio consultant who worked on the study, said that music buyers and radio listeners wanted different things.
Despite the recent interest in special packaging, music buyers today do not see CD's as a great art form.
Portable and affordable, costing little more than tickets to a first-run movie, cassettes are the overwhelming choice of music buyers.
The single was issued on a yellow vinyl in hope of interesting extra music buyers.
It seems to me as a dedicated music buyer, that everyone buys based on price & availabilty.
Ask what else classical music buyers like, and it would say the Beatles.
This, at least, is what all serious music buyers tell themselves when they have just spent fifty dollars or more on another.
The problems need to be tackled in other ways, she said, by communicating better with music buyers.
And if music lovers don't turn out to be music buyers, the company could fold up and disappear.