The two different names created confusion in the hotel.

"And who then are you, whose name should create so deep a feeling of terror?"

Even checking names against those on the government's lists of terrorists can create problems.

An alternative basionym must be sought or a new name created.

Darwin's name created demand for the book, but the ideas were old news.

It help to position name and logo on a variety of resources, increase brand awareness, create a professional image.

But she has also found that her name creates an easy way to begin a conversation with someone she doesn't know.

They blended their names together to create the company name.

This recognizes the need for public awareness these names create.

It's hard to understand quite why the name of an obscure German doctor has created such a cult image.