And the lack of name identification among those is striking.

First you must establish name identification, viability, and a "vision."

Crichton noted that in 1964 he had spent $65,000 on his race, the majority for five hundred billboards to promote his name identification.

He gained name identification in the community through his furniture advertising on local television channels and his earlier profile as a high school coach.

His name identification is high, but he still has to fill in who he is and what kind of leader he will be.

For Schumer, the money bought him the name identification.

"We have an opponent who obviously doesn't have to spend a dime for name identification," she said.

Ellender died during the campaign, and Johnston, with powerful name identification stemming from his gubernatorial bid only months earlier, won the primary easily.

It's primarily just for the name identification with the politicians.

And nobody has a problem of name identification.