They believe the original name looks good in written form, but is awkward to pronounce.

The name in the address bar looks legitimate, but the site is actually a fake.

Near the turn of the century, everyone started talking about brands, and old names looked good again.

But although the company has gone to the dogs, its name now looks stylish in a retro way.

It just didn't fit with Google's idea on what a real name looks like.

"You think my name on the door would look good in script?"

However it was found, the name 30-98 looked and sounded so well.

This and the following two names would look the same if the new convention were applied.

What-sis name He looked at a paper on the desk.

The name looks weird, but he has his reasons.