Pillsbury's decision embodies a nascent trend of consumer-product marketers putting their heritages to work.

Some ambitious marketers are sure to exploit this nascent trend by professing to give generously to some worthy cause.

It is too soon to tell whether these companies' improved practices represent a nascent trend away from the anything-goes mentality about pay.

Two deals announced last week characterize the nascent trend.

Advertiser-produced content - often called branded content - is a nascent trend.

The stretching of the traditional relationship of celebrities and the makers of the products they are paid to pitch is part of a nascent trend.

In taking on the issue of so-called social promotion, Dr. Crew is seeking to include the country's largest school system in a nascent national trend.

Still, despite these concerns, there is enough activity to indicate a nascent trend.

In seizing on Dr. Posamentier's idea, the city school system is expanding on a nascent trend.

Youth was better served, a nascent trend as intriguing as Wright, Hernandez and Saunders.