It is a replica of the look of his national ads.

"The efforts at selling national ads have only been moderately successful," he said.

Combined local and national ad revenue increased 3 percent in July, the bureau said, compared with the month a year earlier.

About half the estimated $350 million that Jeep spends each year is devoted to national ads.

In 20 years I have never seen a full-page national ad from a cable operator.

Among categories, national ads last year accounted for a record $6.7 billion in spending, an increase of 17.7 percent from 1998.

Combined local and national ad revenue declined 4 percent in November, the bureau said, compared with a year ago.

A campaign promoting newspapers as a medium for national ads begins this week in trade publications.

Syndicators make a living selling national ads on their shows.

There may be more national ads and few local ads.