Its maker spent an estimated $15 million on ads on national cable paid programming from October 2004 to October 2005.

And the gains are likely to be registered in traditional media like national cable and broadcast television networks, he added, as well as in the new media.

That cost $16.5 million and was broadcast in 11 states and on national cable, the agency said.

He is an anchor-correspondent for the Courtroom Television Network, the national cable TV network based in New York.

They focused strictly on the battleground states, buying on local cable instead of national cable but still mainly relying on local broadcast programs.

In October, Mr. Bush was suddenly running strong there, a result of his presence on national cable, Democrats said.

For virtually all mainstream advertisers, television has for decades been the medium that matters most, whether broadcast or cable, local or national, stations or networks.

The new advertisement was revived a month later and on Friday finished a run in 80 markets in 18 toss-up states, as well as national cable.

The following national cable television stations also broadcast from Mississauga.