But Honda has needed a strong sense of itself just to survive.

I needed a real sense of how a new person would feel when they saw the place for the first time.

But above all they need a clear sense of purpose.

I feel we need a sense of perspective here, Mark.

Peter Brown said his son had needed a sense of direction.

To connect them, people need a greater sense of hope, personal meaning, control and responsibility.

They need guidance and a sense of security, but also a way to express themselves.

"In my trade you need a strong sense of color," he said.

But at the same time we need a sense of common purpose.

And I think people need a sense of purpose in their lives.