Another senior network executive said there might be far more interest at a lower price.

Put me through to one of the network executives, the higher the better.

At least one decision is certain for these network executives.

"She wasn't going to come on without us asking a question," one network executive said.

Yet one network executive suggested that the real difference is simply television's changed nature.

Part of the problem may have been timing, the former network executive said.

Not every network executive is willing to write off this fall, however.

Network executives said he would receive about $2 million a year.

Indeed, many network executives say it makes little sense even to speak of the season's end any more.

The same year, she also played a network executive in the film Channels.