Well, because it's a new Xbox 360 (laughs) and really for our customers this is a continuation of the platform that's already out there.

How long has the new Xbox 360 been in development?

Will the new Xbox 360 take care of the problems the old 360 units have had in the past?

This is what the new Xbox 360 is designed for.

But it is definitely time for a new Xbox!

Fully utilizing the power of the new Xbox 360, the game's settings are beautiful and alive.

Will there be a new Xbox next year?

In 2013, the song lyrics were used for promotion of the new Xbox One.

The incident started as people waited in line for the new Xbox 360.

The most popular explanation for the decline in software sales is that gamers spent their money on the new Xbox 360.