The benefit has already drawn new advertisers to the magazine.

The expanded coverage may also help attract new advertisers, never a small consideration.

"This is just to show that they are a new advertiser in the magazine and we hope to do more business with them."

Having more commercial time doesn't create one new advertiser for me or increase the budgets of existing advertisers.

"It's really nice to come back over to this side of the county again," she said, "where we have new advertisers and a new audience."

Advertising revenue for the 2013 show is up 19 percent over 2012, and has drawn a number of new advertisers.

"A lot of new advertisers are coming on board."

Thus far, no new advertisers had called at the Tribune offices.

It gained seven new advertisers during the third of the dreaded "J" months.

Google has brought some new advertisers to those stations.