So if it's a 200-unit property, there's 200 new homeowners on that site.
The specialist company will focus on one particular market segment such as new homeowners.
The effort, too, is not without risk for the new homeowners.
The patrons and new homeowners include significant numbers of whites.
"We are mostly new homeowners with small children, concerned about our neighborhood."
There are a few services for new homeowners that the agencies cannot arrange.
But one of the new homeowners is coming from California.
The new black homeowners also find themselves farther from work.
It was expected to bring in 21,000 permanent jobs and nearly 8,000 new homeowners.
Each new homeowner in the area gets a detailed history of the house from the historical society.