G.M. is expected to spend at least $100 million a year advertising Saturn, which is its first new nameplate in 50 years.

Many models do well in their early days, only to falter as consumers abandon them for newer nameplates.

The new nameplates were specially cast in the former Great Western Railway style.

All of these models ended their production run as flops, most likely due to the difficulties involved in promoting so many new nameplates at the same time.

Except, of course, for its new nameplate: Trump Park Avenue.

For the 1953 model year, the Jet was the only new nameplate among the domestic automakers.

A new rear nameplate for the rear bumper cover was introduced, eliminating the individual "Corvette" letters used since 1968.

But for Korea, it was the first model with the new nameplate: Verna.

The Smiths adopted Food City as the new nameplate, along with its heritage, for all of their stores going forward.

To emphasize the newspaper's connection with aviation, a new nameplate was introduced, with wings behind the name and airplanes on either side.