Analysts say newspaper advertising is healthier than it has been in years.
He was one of the first to use newspaper advertising to campaign for a political candidate, at least in Tennessee.
Last year, magazine and newspaper advertising, it said, remained "the most widely used media."
He said the group wanted to make the case for newspaper advertising to the delegates, who will include many local and state politicians.
Among the local media, he lists retail and classified newspaper advertising.
In 1986, it spent about $13.9 million nationally for newspaper advertising.
The money has been taken away from newspaper advertising.
The season is even more important this year because of the overall drop in newspaper advertising.
In addition, newspaper advertising is softening because of the weak British economy.
They were the first company to use newspaper advertising to develop sales for their automobiles.