For various reasons including newsprint shortages, the project turned into a costly failure that soured the Boettigers' relationship with wealthy Democratic investors led by Walter Kirschner.
Management said the sale was needed because of the rising labor costs and the newsprint shortage.
It was during this time that the paper's format changed, from a broadsheet to its current tabloid layout, because of national newsprint shortages.
The Gazette and Daily had become a tab in 1943 because of newsprint shortages during World War II.
Eventually, the paper forsook the green paper for traditional white due newsprint shortages and times when newsprint manufacturers didn't want to put green dye in their paper.
Even without a dramatic economic decline, if newsprint consumption increases at about 2 percent annually, as it has for many years, there could well be a newsprint shortage by the mid-1990's.
In April great indignation was aroused when La Prensa could not publish during a newsprint shortage.
What he said is not reported (the Deseret News was in the throes of a periodic newsprint shortage and suspended publication from December 1863, through March 1864).
The threat of losing the freedom to publish what he chooses does not bother Novy Mir's editor, Sergei P. Zalygin, so much as the threat of newsprint shortages.
Because of the newsprint shortage, he said, the journal had already cut its circulation by more than half, from 2.6 million to 1 million subscriptions.