The president of all the people can never be just a niche player.

He still considers himself a niche player in a world of giants.

"Not every niche player, of course, is a success story."

But it is a niche player at best in equities.

"We've made a decision that we'll be more of a niche player now."

But isn't there a danger here - that your company will become just a niche player?

"This is a wonderful opportunity for airlines that are niche players," he added.

They've made a decision to go for big scale or fall back and be a niche player.

"They had become too reliant on being a niche player here and there."

"They will either be acquired or become a niche player."