And niche publications focus on business, life styles, women's issues and religion.
The report also shows that while blogs may present no real threat to top news organizations, niche publications are far more vulnerable.
Lewisville is served mainly by media from the Dallas area, but a number of niche publications focus on local news.
As it is, these so-called niche publications have been growing steadily.
Soon, niche publications filled up with items from people freed by the sexual revolution and seeking new "adventures."
He describes the FT as a global but "niche" publication that writes about politics and financial news.
The company made a series of acquisitions of niche publications under Reilly's leadership.
Increasingly, they have turned to so-called niche publications, narrowly targeted to readers with special interests.
On the other hand, magazines whose revenues come mainly from circulation, like most of the smaller niche publications, are far better off.
That's partly due, he suspects, to easy access to training programs, online and in niche publications that target runners.