Immigration to Mexico offered lucrative trade possibilities in a well-populated colony with nascent Spanish culture counterbalanced by a large non-Christian population.

The cited reference provides the following estimate of "unreached" non-Christian populations in the 10/40 Window:

The same is true of Christians in another district, where the Khazars are called the "non-Christian population."

Jesus Abbey was established as another pioneering missionary centre, and Rutt became highly respected by the non-Christian population for his great learning as well as his evident spirituality.

She dedicated her final days to praying for the non-Christian population of the region.

The only substantial non-Christian population is of the Bahá'í Faith.

Consequently, he was elected to the 5th Philippine Legislature as senator of the twelfth senatorial district representing provinces having a majority of non-Christian population.

In al-Andalus the pagan non-Christian population were called majus and could either have the status of mozarab or of muladi.

The Ottomans also turned Muslims and Jews against the Greeks, stating that the latters intended to exterminate non-Christian populations.

Since World War II, a number of Christian customs, including Western style weddings and the celebration of Valentine's Day and Christmas, have become popular among the non-Christian population.