But what if the outsider is in the business of providing objective advice - about when to go public, for example?

The company is entitled to objective legal advice.

A business mentor can provide trusted, experienced and objective advice.

"Do you want objective advice from someone who doesn't care about any of you?"

They billed themselves as financial planners, pretending to give objective advice.

A solicitor is able to offer objective advice on your choice of financial loan.

They give objective advice from the smallest question posed by patients to the largest.

"It's objective advice and guidance from a knowledgeable outsider."

For example, a non-executive director or your business adviser can provide objective advice.

The analyst is then expected to provide independent objective advice to buyers of those products and services.