There will also be an extensive presence online for the campaign, which carries the theme "Better everyday life at home," as well as offbeat promotional events that fall under the rubric of guerrilla marketing.

Several offbeat events this spring seem to have had the same idea at the same time.

The bulletin board here is a great place to check for offbeat local events.

"It's become an offbeat, underground event here in New Hampshire," Stacey Lopes, a Loon spokeswoman, said.

There are also offbeat events, like a trivia bee to be held in Great Barrington at the wonderfully restored Mahaiwe Theater (www.mahaiwe.org).

Living in a hapless limbo, Gorey creatures are generally involved in offbeat events beyond their control.

And so she finds herself in the "hushed boredom" of the Albuquerque airport, about to experience a summer of offbeat events.

Two Tours Touring, by foot or bike, figure in two offbeat events.

Originally known as World's Dumbest Criminals, it is a weekly countdown that takes a comedic look at twenty half-witted and offbeat events caught on camera and sometimes by 911 dispatchers.

In perhaps the most offbeat event, the Long Island chapter of the United States Lighthouse Society on Saturday will take benefitgoers to Plum Island for a barbecue.