Logullo began his career in 1990 in the investment publishing and portfolio management niche where he was exposed to traditional offline marketing and direct response, including copywriting, DR radio and broadcast advertising, direct mail and other forms of promotional marketing.

He applied traditional direct response and other forms of offline marketing, including sales promotions, public relations, email and merged with the burgeoning growth of the internet and e-commerce, witnessing the U.S. online speculative boom period of 1998 - 2000 known as the Dot-com bubble.

Typically, offline marketing can be used to drive online interaction.

HomeClick published its first paper catalog in the spring of 2007 with an initial distribution of 250,000 in the effort to establish a multi-channel presence through offline marketing.

OPM companies perform affiliate program management for the merchants as a service, similar to advertising agencies promoting a brand or product as done in offline marketing.

About the Author: Michele Bartram is Promotions Manager for GPO's Publication and Information Sales Division and is responsible for online and offline marketing of the US Government Online Bookstore (Bookstore.gpo.gov) and promoting Federal government content to the public.

Many online pharmacies, in fact, do extensive offline marketing as well.

Retailers who combine their on and offline marketing are more successful at driving sales and footfall in store, with click-and-collect being a prime example of this joined up thinking.

Mr. Ragusa and Mr. Goldberg have teamed up with Stephen Gilberg of Chappaqua, whose four-year-old beverage industry business, HappyHours.com, Inc., is handling the online and offline marketing for Stön Vodka .

"In the past year or so we've noticed that a lot of our junior apparel has started flying off the shelf," said Stormy Simon, the vice president for offline marketing at Overstock.

Logullo began his career in 1990 in the investment publishing and portfolio management niche where he was exposed to traditional offline marketing and direct response, including copywriting, DR radio and broadcast advertising, direct mail and other forms of promotional marketing.

He applied traditional direct response and other forms of offline marketing, including sales promotions, public relations, email and merged with the burgeoning growth of the internet and e-commerce, witnessing the U.S. online speculative boom period of 1998 - 2000 known as the Dot-com bubble.

Typically, offline marketing can be used to drive online interaction.

HomeClick published its first paper catalog in the spring of 2007 with an initial distribution of 250,000 in the effort to establish a multi-channel presence through offline marketing.

OPM companies perform affiliate program management for the merchants as a service, similar to advertising agencies promoting a brand or product as done in offline marketing.

About the Author: Michele Bartram is Promotions Manager for GPO's Publication and Information Sales Division and is responsible for online and offline marketing of the US Government Online Bookstore (Bookstore.gpo.gov) and promoting Federal government content to the public.

Many online pharmacies, in fact, do extensive offline marketing as well.

Retailers who combine their on and offline marketing are more successful at driving sales and footfall in store, with click-and-collect being a prime example of this joined up thinking.

Mr. Ragusa and Mr. Goldberg have teamed up with Stephen Gilberg of Chappaqua, whose four-year-old beverage industry business, HappyHours.com, Inc., is handling the online and offline marketing for Stön Vodka .

"In the past year or so we've noticed that a lot of our junior apparel has started flying off the shelf," said Stormy Simon, the vice president for offline marketing at Overstock.