No search engine marketing, banner ads or offline media were used to promote the campaign.

The offline operations are designed on the assumption that there will not be constant manning of the physical units used to mount the offline media.

Note that the offline system makes an intermediate copy of modules to transfer to the offline media.

Check module is offline by initiating a restore of the module from the offline media.

This issue was extensively covered in online and offline media, perhaps most notably in the article written by Charles Arthur of The Guardian.

"Your offline media can drive people to the Web, where you can tell a story more richly," Ms. Fierens said.

In some areas online media has been rising to the sophistication of offline media, in which advertising has been largely professional and competitive.

But these people have access to offline media and can drive lots of people online.

It's to embrace the hunting skills that people are bringing online (and to their daily offline media consumption) and to make your media match their needs.

This is the reality for charities sharing their successes both in offline and online media with its own staff, partners and funders.