It is a big deal with older voters - who tend to turn out for votes.

He needs to do some research, and find out how most "older voters"(who apparently all vote the same way)live their lives.

He consistently does better among older voters than the more numerous young ones.

The difference was most pronounced among conservatives and older voters.

He was running particularly strong among voters 65 and older.

"You hear a lot of older voters saying, 'We didn't do too well so let's let the young ones try it.' "

To be sure, there are a great many older voters.

For that matter, we older voters appreciate frank talk, too.

He ran well among older voters and those who value experience - often the same people.

Yet they still participated less than comparable older voters, people in their mid-50's, from earlier years.