On British Airways, for example, coach fares range from $3,300 to $3,700.

The trans-Atlantic flight is additional and must be on British Airways.

And on British Airways, at least, they will come with something the airline has never offered before: cut-price tickets.

These screens for individual viewing are part of the first-class enhanced service on British Airways.

However, one year on, in 1999, British Airways reported an 84 percent drop in profits, its worst for seven years.

A quick check with a travel agent found that a regular ticket, on British Airways, was $959.

Ms. Clark said she had paid $1,600 for her ticket on British Airways.

You'll never believe it, but we've just had the most brilliant travel experience on - of all things - British Airways.

But then he has been traveling there for decades, business class - though no longer on British Airways.

But not once has he flown on British Airways.