The film cost about $15 million, and millions more were spent on publicity.

But mainly they have relied on free publicity from the news media.

An appeal would probably have to be based on adverse publicity.

And I was appalled as to how much they spend on publicity.

As a result, he said, "we've had to spend practically nothing on publicity, not even $50,000 across the entire country."

He's got 25 women to choose from, a chance to be on television, and free publicity for his wine business).

He wants to see even greater spending on publicity, help and advice.

Still, network television lives on publicity, and no one wants to be seen as a loser.

The forum will mainly focus on market research and publicity.

He has spent the last few months on publicity.