"The idea of football," Vince Lombardi once proclaimed, "is to knock down the players on the other team."

McConkey, who once proclaimed himself "the most stoked human being to ever have lived," is a representative specimen.

Two brands of athletic shoes once proclaimed, "The only competition is yourself."

Middlecoff would have appreciated that assessment because, he once proclaimed, "If you don't drive straight, you can't do anything."

Even Microsoft now grants that using Windows itself is not nearly as simple as its ads once proclaimed.

Once proclaimed an outlaw, he could be shot at sight quite legally.

There are many fish in the sea, my good Colonel, as one of your American songs once proclaimed so eloquently.

The packaging once proclaimed that the beverage was brewed for 28 days.

There are no mothers-in-law in ballet, George Balanchine once proclaimed.

Anti-corruption stand: To fight against corruption he once proclaimed 'beat up all corrupt officials'.