"Viewers are bored with the same old sitcom jokes and one-hour dramas," he said.
And its approach to one-hour drama could conceivably shake up the genre if the series is a hit.
The one-hour drama is based on the book series of the same name by Liz Braswell.
The show was to be a reboot as a one-hour drama with "spectacular visuals".
They cost a network about $500,000 an episode, about half as much as a typical one-hour drama.
The shows will include one-hour dramas and be only in Spanish.
Her idea for a one-hour drama was, by TV standards, a deeply personal concept.
And like all one-hour dramas, only a certain number of episodes can be delivered for the fall.
The one-hour dramas were either romance, adventure, or mystery stories.
In the long run I'm optimistic that the one-hour drama and good sophisticated storytelling won't ever go away.