Usually, online buyers pay more because of the shipping costs, which can add $20 to $50 to the base price of a 6 1/2- to 7-foot tree.
Of the 6,000 trees it sells each season, it ships about 400, mostly to online buyers.
Online sellers are even more vulnerable to fraud than online buyers, experts say.
Better controls and guarantees are obviously needed, but notwithstanding them, online buyers probably still won't be more cautious after this debacle, maybe the reverse.
At this time of year more online buyers than usual are trying to force reluctant sellers like me to stand in line at the post office.
The title was changed at the last minute, resulting in a bit of confusion for purchasers, and online buyers.
Are online buyers more or less rational and efficient than so-called bricks-and-mortar shoppers?
Almost half the online buyers said their most recent purchase of clothing from the Internet was made in addition to purchases made off line.
According to the Jupiter report, 63 percent of online buyers said high shipping and handling charges deterred them from buying.
A survey by Forrester last year found that 37 percent of all online buyers had requested customer service online.