Many small, online merchants sell items they buy from auction sites and from returned inventory to manufacturers.
With an affiliate program, an online merchant only pays its affiliates when things are working.
After that, the browser will tell the online merchant's server how to adjust the color.
If you are an online merchant, how can you get people to your site to buy your products?
The online merchant that sells physical products can protect itself by requiring a signature upon delivery of goods.
When a user clicks on the link they are directed to an online merchant.
As the largest online merchant, Amazon is the most significant bellwether of e-commerce.
And many of those online merchants missed a recent June 30 deadline.
But so far, the big customers for these ad services have been online merchants and operators of search sites.
An online merchant can track a visitor's every mouse click, using "cookies."