But traders and ordinary shoppers alike are anxious about potential big swings.
Nor will she allow a few extra million bucks to lure her across the great divide separating discount divas from ordinary retail shoppers.
She hadn't lost the connections she'd made down on T Wharf; as a fisherman's wife (even if her husband wasn't actually fishing right now), she could find better fish than the ordinary shopper and pay less for it.
The company predicts that this season the page will attract at least 700,000 visitors, most of them ordinary shoppers.
For ordinary retail shoppers, finding them is more difficult.
Once the objects were exhibited, "ordinary shoppers might begin to want such things," the Met's curator of design argued in a letter to a colleague.
They were spat on and pelted with vegetables by security service men pretending to be ordinary shoppers.
Historically, the Socialists have opposed any increase in taxes aimed at ordinary Japanese shoppers, and they have long had ties with the North Korean Government.
The job involves patrolling stores in the role of an ordinary shopper, watching for shoplifters.
And yet these same young people were cheered on by the ordinary shoppers only last summer.