Willie didn't know the name of the paperback publisher.
The book was published in 1986 by Tor, a paperback publisher.
He afterwards moved to Lion Books, a small paperback publisher.
King's paperback publisher bought the book for $550,000.
At one stroke they will become the biggest mass-market paperback publishers after Penguin.
There was a time when no paperback publisher would publish fantasy.
He had no idea that his paper and the paperback publishers would want nothing to do with just another grisly murder.
When a paperback publisher picked up the novel, however, virtually all the good stuff was cut out, without the author even being informed.
At the same time, conventional paperback publishers have started their own hard-cover publishing programs.
Just as it was set to go out of print, the paperback publisher, Dell, noticed an uptick in sales.