Poppe Tyson, part of True North Communications.

Executives at Foote, Cone in San Francisco, part of True North Communications, did not return telephone calls seeking comment.

Agency: Foote, Cone & Belding, part of True North Communications.

The campaign is the first from Bozell, part of True North Communications, since landing the account in April.

Poppe Tyson, New York, part of True North Communications, will handle creative and media placement for on-line advertising.

Ayer was replaced by Temerlin McClain, now part of True North Communications.

Bozell is now part of True North Communications.

He had been senior partner and international operations director at Poppe Tyson, New York, part of True North Communications.

The resignation, which was not expected, came in a letter sent yesterday to Penney by the agency, part of True North Communications.

Temerlin McClain in Dallas, part of True North Communications, handles general advertising.