He said that the program generated a lot of cash; adding one passenger paying full coach per flight brings in $4 million more in revenue a month.

Belichick, who was a head coach the Browns for five years, is believed to be the highest paid assistant coach in pro football.

His previous contract, worth $420,000 a year, had made him the highest paid assistant coach in college basketball.

Continental has played a variation on the same game, seating those who paid full-fare coach in the first-class compartment.

Kiffin was paid about $1.2 million per year by Tennessee, which made him the highest paid assistant coach in college football.

Each ticket was for a half-empty afternoon flight, reservations were made at least a week in advance and I was paying full-fare coach.

They're paying full-fare coach, but the airlines don't give them an improved product.

I have to pay full coach and there is no one on this plane?'

Gillers: We would all like to pay coach and fly on Air Force Two.

Muschamp received a contract with a $425,000 annual salary at Texas, making him the highest paid assistant coach in the Big 12.