I think people instinctively measure the distance between what they believe is the real personality of a politician and his public mask.
"I have a record of proven success that people can measure," he said.
His people have always measured themselves against the other tribes.
Some people measure quality of life by more than economic factors.
In some countries, people often measure height (how tall a person is) in feet and inches.
While some people measure the ingredients carefully, David does not.
Special devices, like marked syringes, help people measure the right dose.
Further Trompenaars says that people creating instruments to measure time, how they shape their experience of it.
"Generally people measure it out," Angela commented, returning to the kitchen.
The mythology alone was too new, by the way his people measured time, and quite unconvincing.