The perfume maker chose to call his perfume after his new home town so as to honour it.
Although the company is a wholesale venture, production is small compared with major perfume makers.
Did you know that undertakers and perfume makers both have their own saints?
But it's still valuable for its rarity, and certain perfume makers still insist on it.
It used to be that perfume makers were content to roll out a scent or two every decade, hoping to draw loyal users.
Now inhale the newest bouquet from perfume makers around the world.
When the perfume makers' protests were relayed to General Kimmitt, it was his turn to be incredulous.
"I think I would have been a perfume maker if I was not in the wine business," he said.
No longer are perfume makers going to be the sole beneficiaries - and primary users - of scented advertising, executives say.
Her long-term aspiration is to become a perfume maker.