Exxon Mobil has to persuade customers to sign contracts that typically last 20 years.

He said he had been trying to persuade customers and traders that the Fed would not decide to raise interest rates at today's meeting.

And he persuaded customers to judge the company on the strength of its products.

Persuading customers to sign up can be costly.

Keeping bottles on hand, and persuading stores and customers to return them, is hardest of all.

Managed-care executives say they would like to persuade important customers to accept a single set of industry standards.

They argue the practice ought to be open to anyone who can persuade "customers" to pay for their services.

Thus, persuading customers to purchase one brand rather than another became vital to advertising.

For decades, technology companies have competed by persuading customers to buy their homegrown products.

Techniques are used to communicate essential information intended to persuade customers.