At first, persuading publishers to buy advertisements for the titles was "like pulling teeth," said Oren Teicher, chief operating officer for the booksellers association.

Complaints from sales representatives at other houses have persuaded publishers to lower retail prices of books and even to change the format from the more expensive hardcover to paperback.

Bainbridge suspects that the unpredicted success of Mötley Crüe's book The Dirt has now persuaded publishers that this is an increasingly lucrative area.

He gave his own books and scientific journals to the Station and persuaded publishers and scientists to donate their publications.

Increasingly, e-booksellers are persuading publishers to release best sellers in digital form.

In Western terms, it is as if the Black Panthers had persuaded publishers never to mention American blacks.

But Apple has not had an easy time persuading traditional publishers to ally themselves with the Newton effort.

He added that a paid campaign's prominence might persuade publishers and broadcasters to provide more visibility for a similar unpaid campaign.

At the same time, Mr. Katz had to persuade publishers to take a flier on his fledgling enterprise.

At least five years ago, the Bureau of Feminist Censorship persuaded big publishers to issue Censorship Guidelines prohibiting the allegedly "sexist" words, phrases, and pictures from use in textbooks.