Much more so than physical products that must be made and delivered.
That piece of paper called money or the physical product?
However, as discussed by Stewart (1996) knowledge is very different from physical products.
Their strategy was to build a global internet business that could allow people to buy services rather than physical products.
Without a physical product to sell, you need to take a different approach to marketing.
The lack of a physical product also has important implications for contracts.
This is because the characteristics are very different from physical products.
How does one turn a profit when there isn't a physical product to sell?
All the other examples we're citing here are designed to get you to buy the physical product.
"It's a process to change the physical product," he said.