Proponents call it free choice; critics call it a political gimmick.

The proposal had the look of a political gimmick and the smell of political fear.

Pundits immediately dismissed the proposal as a political gimmick.

Getting Ideas He is the master of the political gimmick, the catchy idea that sets him apart.

To its opponents, a political gimmick that would deface the Constitution with a badly flawed amendment.

And are we tough enough to resist political gimmicks like phony tax breaks?

"This was not a political gimmick," he said.

Well, I was very proud of my husband when he vetoed that short-term, quick-fix political gimmick.

He defined government through token gestures and political gimmicks.

These political gimmicks are easy to spot but this does not make them acceptable.