Low cost and political mileage appear to be the office's main attractions.
"He is going to get some political mileage out of this," said a Hispanic community leader who spoke on the condition of anonymity.
"Show me the political mileage I am gaining," he said.
But there is still political mileage to be gotten from being associated with his name.
Mr Bhaila is trying to make some political mileage here.
He thinks there is political mileage in looking tough on crime.
This history suggests there is absolutely no political mileage in stewing about budget deficits.
"It won't be him; they need the political mileage on this appointment," said the official, who asked not to be named.
"Islamists will always use cases like this one to gain political mileage and credibility," he said.
There's plenty of heated publicity and political mileage to be made.