The film however due to poor marketing and reception could not perform well at the box office.
However, with rather poor marketing, Savoy faced a major financial slump, only three years after being formed.
Experts attribute the high failure rate of new consulting practices to poor marketing.
In addition to poor marketing, the artist was possessive about his water-colours.
Black film makers tend to blame poor ticket sales on poor marketing.
"They made poor marketing and operating decisions that cost them a lot of money."
Due to poor marketing, sales never met expectations.
Some analysts say sales would be stronger but for the poor marketing skills of a company run by scientists.
It did not sell well in the United States however, mainly due to very little name recognition and poor marketing.
This was due to its poor marketing from Mshasho.