Most of the successful quitters quit cold turkey, some after cutting down or switching to a less potent brand of cigarette but most just by throwing away all their cigarettes and their smoking accouterments.

The band's backup keyboard player, Jonathan Melvoin, died in July 1996 after overdosing on Red rum, which at the time was described by the authorities as a particularly potent brand of heroin.

It's one of America's most potent brands: in or near the top ten of vehicle nameplates worldwide.

Since Monday, when the rash of overdoses was discovered, the police have arrested a number of street-corner heroin dealers in an effort to find the distributor who packaged the potent brand, known as China Cat.

But at least it would be better than letting herself be drawn in by his very potent brand of masculine attraction.

Today, St. Ides (also known as The Crooked I) is a potent brand of malt liquor that is manufactured by the Pabst Brewing Company.

In combination with his ardent desire to improve the living standard of the British working man, this made for a potent brand of imperialism; few politicians took the Dual Mandate more seriously than Ernest Bevin.

He wanted to taste her again, to become drunk on her own potent brand of spirits.

"Uncle Tom" had become such a potent brand of political impotence that nobody really cared how far its public usages had traveled from the reality of its literary prototype.

A potent brand becomes a form of identity in shorthand.