Several potential advertisers said they would study the programming before deciding whether to buy time.

The magazine is sending copies of the game to current and potential advertisers.

Ashcans were also produced to demonstrate the publications to potential advertisers.

There was talk of potential advertisers being warned off from 3AK.

Others are on the phone making pitches to potential advertisers.

The economic crisis hit the station hard, as several car dealers closed and other potential advertisers cut spending.

As a magazine becomes more specialized, its pool of potential advertisers shrinks.

The dummy was needed, Hayling said, to show to potential advertisers and help start up the advertising sales process.

Still, the product leaves potential advertisers with a serious conundrum.