Will only potential blockbusters find their way into print?
And the electronic markets that Pitney is chasing are potential blockbusters.
The company has several potential blockbusters under development, including Avandia for diabetes.
At one point, the company regarded the drug as a potential blockbuster.
Increasingly Hollywood studios are aiming to open their potential blockbusters simultaneously, or nearly so, around the world.
Those average about $25 million a movie and are much higher for potential blockbusters.
A new drug could become a potential blockbuster if it treated a common ailment and generated $100m-plus in annual sales (see table).
Financial analysts viewed Natrecor as a potential blockbuster when it arrived on the market in 2001.
Because Columbia didn't see the movie as a potential blockbuster, they didn't try to maximize the profit.
Summer space may be tight for lesser-known films because the potential blockbusters are being opened in such a large number of theaters.