Under the arrangement, both companies contribute nearly the same number of potential subscribers.

But marketing costs to reach potential subscribers continue to increase.

It can take years to develop a strong reputation among doctors and potential subscribers.

This is, after all, art, so those images were a major question mark for potential subscribers.

Maybe it was just a bad choice of a premium to offer potential subscribers.

One major concern was with content so widely available, potential subscribers would turn to free sources for their news.

As of 2010, the company's network reached over 293 million potential subscribers.

Bell Atlantic will pay what seems like a high price for all those potential subscribers - $202 to $206 each.

The company has ownership interests in systems with more than 100 million potential subscribers.

Indeed, the company acquired rights to potential subscribers for less than $10 a head.