But the $1 million investment would be a terrible flop if there were 10,000 potential viewers.

The three major networks pay for the service, since it increases potential viewers.

But even if some potential viewers do choose to stay in their gardens in future weeks, they may not be lost to the show.

She's not exactly tackling subjects about which most potential viewers crave more data.

That amounts to about eight million potential viewers today.

Those involved with the program say inspiration came directly from potential viewers.

The sense that the response was preordained is probably what turns off many potential viewers and listeners.

The projected audience was 99.3 percent of all potential viewers.

This means that the number of potential viewers have increased substantially.

Given the current cost of such systems, the potential viewer tends to be wealthier and better educated.