Several publishers immediately called to try and make pre-emptive bids.
Only six weeks later, it made a similar pre-emptive bid for Broadcast.com.
Making a pre-emptive bid is not always the right approach.
Making a pre-emptive bid for football enables Fox to build its network and increase the value of the stations it owns.
"They're coming in with a pre-emptive bid," said a Wall Street analyst who asked not to be identified.
In effect, through leaks, producers try to get in early with a pre-emptive bid for hot material, and so perhaps save money.
This showed a pre-emptive bid in a minor suit, and South tried three no-trump.
And how do they feel about the pre-emptive bid for their as-yet-unearned income?
"It has to be viewed as a pre-emptive bid to make sure others don't come in first."
Dealers perhaps, here to make a pre-emptive bid on his degree show?