The pay TV experiment demonstrated how the company could maximize use of its cable channels with live, premium content.

Some maps come with challenges that are very difficult to complete until the player is extremely high level or has purchased premium content.

At one time they wanted a fee for "premium content".

With this change the player now has the option to earn all premium content for free.

At launch, the game offered premium content to players in the form of micro-transactions.

The game is free, though players have the option to purchase premium content.

Players can purchase premium content for 220 in-game tokens each, to unlock 5 characters in total.

The consumer surveys work as a "soft paywall" for websites offering premium content.

Add in your cellphone and any of its video, data and premium content.

I will be able to get premium content safely and cheaply.