In the 1940s and the 1950s, the last good press would have come in January.
You'd met with the president, you had Congress worried about their jobs, the press and the country were coming over to your side.
More responsibility in New York because when things are going bad, the press comes to you.
The first press of the single came with a special booklet.
The first press came in special packaging with a mini board game.
"The press has come down hard on me," he said.
"The press is coming to me - I just can't believe it," he said.
Then the press of questions came from the others in the room.
Announcement day was October 17 and the press came to town.
"She died the night the press came to see it," he said.