It was used as more than 15,000 times on primary day alone.

In an ideal world, we would have a national primary day.

Total expenditures could push past $40 million by primary day.

The races came on the most crowded primary day so far this year.

They range from $25 to $20,000 and are expected to total more than $300,000 by Primary Day.

By primary day, we'll have spent three hundred thousand of our money.

And to get their messages across they are spending a combined $750,000 before Tuesday, primary day.

Aides said about $1 million was spent on the spots, which are to run until primary day, Sept. 15.

More than a month later, and two days before Primary Day, only 93 of the 226 candidates have done so.

"And the bigger question is, does he have enough money to do it in the next four weeks before Primary Day?"